Key Responsibilities
Own day-to-day campaign activation and optimization across key platforms (e.g., The Trade Desk, Google Ads, Meta Ads Manager, Amazon DSP), including setup, QA, launch, pacing, and in-flight optimization leveraging AI/automated bidding and optimization features as directed.
Translate media strategies and briefs from Managers/Senior Managers into accurate platform builds, ensuring correct audiences, inventory, budgets, bidding strategies, and tracking are applied, with an appropriate use of automated strategies and recommendations.
Perform rigorous QA across campaign setup and in-flight delivery, validating tags, pixels, tracking parameters, creative specs, and brand safety settings, while monitoring in-platform delivery and AI-driven optimizations (e.g., under-delivery, pacing, creative/tag errors, unexpected or biased behavior) and implementing fixes or escalations with minimal supervision.
Support Digital Media Manager by owning channel/campaigns under direct control, especially where deep platform knowledge is required, and by contributing to responses to inbound requests from internal stakeholders.
Use platform and analytics tools to analyze campaign performance and make data-informed optimization decisions (e.g., bids, budgets, audience refinements, supply optimizations, frequency).
Document and share activation learnings and best practices to inform playbooks and improve future builds and optimizations.
Collaborate with analytics, creative, and planning partners to design and implement test-and-learn plans in-platform, ensuring accurate setup, robust measurement frameworks, and clear recommendations that may be productized into new playbooks or automation rules.
Demonstrate a growth mindset, staying current on new features, betas, and optimization approaches across digital platforms and applying them to live campaigns where appropriate.
Experience Requirements
2+ years (ideally 3-4 years minimum) of hands-on campaign management/activation experience with a Bachelor’s degree, or 0–2 years with a Master’s degree, ideally in digital media roles.
Direct, in-platform experience managing digital media campaigns within an agency trading desk, activation team, or in-house media team.
Proven experience with setting up, trafficking, optimizing, and reporting on campaigns in at least one major buying platform (e.g., The Trade Desk, DV360, Meta Ads Manager, Amazon DSP); experience across multiple platforms preferred.
Skills and Competencies
Digital Media Buying & Activation: Builds, launches, and maintains digital campaigns directly in buying platforms, ensuring accurate setup, QA, and alignment to strategy.
Relationship Management: Builds effective working relationships with internal stakeholders (e.g., planners, analytics, creative, brand teams) and external partners on activation-related topics.
Platform Fluency: Proficient user of digital media buying software and platforms (e.g., The Trade Desk, Google Ads, Meta Ads Manager, Amazon DSP), with a strong understanding of key levers (audience, bidding, inventory, frequency, brand safety).
Communication: Clearly communicates campaign status, issues, and optimization recommendations to Managers/Senior Managers and stakeholders.
Problem Solving: Adept at solving problems, particularly as it relates to optimization and troubleshooting of digital media campaigns.
Data Analysis & Reporting: Interprets platform and analytics data (including AI model outputs and diagnostics where available) to challenge algorithmic outcomes where needed, and highlight actionable insights for key decision makers.
Innovation & Growth Mindset: Curious and proactive in testing new features, formats, and optimization tactics; systematically shares learnings and contributes to evolving team playbooks and tooling.
Key Performance Indicators (KPIs)
Campaign Accuracy & Hygiene: Quality of campaign building (correct setup, targeting, budgets, tracking, and QA), optimization, and application of platform and internal best practices.
Stakeholder Satisfaction: Positive feedback from Managers/Senior Managers and key stakeholders (Media, IM&C, Analytics, external partners) on the quality, responsiveness, and clarity of activation support and communication.
Platform Proficiency & Adoption: Demonstrated proficiency of key platforms (The Trade Desk, Google Ads, Meta Ads Manager, Amazon DSP), including adoption of new features and automations that deliver measurable impact.
AI & Data-Informed Decisions: Consistently uses available AI tools and platform data (e.g., performance dashboards, recommendations) to make everyday optimization decisions, document changes, and share clear, factual updates on what was done and why.
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